Marketo for marketing operations and web teams
June 08, 2016

Marketo for marketing operations and web teams

Nirupama Raghavan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by our sales and marketing in our organization.
  • Excellent scoring abilities - allows for behavioral and demographic scoring.
  • Engagement programs for nurturing are very robust.
  • Allows user to set up a lot of processes in the background to manage lead flows into SFDC.
  • Analytics component of Marketo is still very weak. Reports take ages to load and offer limited options for customization.
  • At a tactical level, it is hard to switch landing pages to a new design if it is needed. It can be done but involves multiple steps and can be a huge headache to implement.
  • Designing landing pages and emails to be responsive is still not robust, it has to be coded in.
  • Engage and grow customers over time
  • Plan and coordinate marketing across your team
Marketo keeps extensive history information for all prospects and allows plenty of customization to help define and record important moments in a buyer's journey. While this takes time to set up, once it is done, it provides valuable insights into what's working and what's not for marketing. Fairly robust nurturing capabilities and tight integration and bi-directional sync with Salesforce supports lead management and handoff to sales very effectively. Marketo supports various functional areas within marketing very well - events pre and post follow up, relevant content delivery, strong scoring, and has an excellent partner integration. Several additional technologies used by marketing teams are supported within the Marketo ecosystem, so this is very convenient for tech marketers.
Marketo is very well suited for orgs trying to scale marketing operations to support a large number of marketing tactics. It is an excellent platform for governing lead management processes in Salesforce.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
4
Landing pages
5
A/B testing
7
Mobile optimization
3
Email deliverability reporting
8
List management
9
Triggered drip sequences
8
Lead nurturing
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
5
Calendaring
2
Event/webinar marketing
7
Social sharing and campaigns
3
Social profile integration
3
Dashboards
1
Standard reports
1
Custom reports
1
API
6
Role-based workflow & approvals
4
Customizability
5
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated