Put Marketo at the center of your Marketing Hub
June 08, 2016

Put Marketo at the center of your Marketing Hub

Paul Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

As a consultant and solutions architect I have seen Marketo implemented in small startup type companies through to large enterprises. Some implementations are marketing team only focussed, while other companies use Marketo throughout their business tracking and scoring behaviors from pre-sales through to support, and renewal scores.
  • Extremely powerful capabilities that users can leverage to suit their requirements. Some marketing automation solutions are designed "to be simple to use" with the result being an inflexible solution that only does things a certain way. Marketo gives its users all the tools they could need.
  • Launchpoint network is a major differentiator for Marketo - hundreds of technologies that integrate with Marketo to add even greater functionality.
  • Integration with MS Dynamics and salesforce.
  • Reporting is a shortcoming - without the Revenue Cycle Explorer module you can't easily report out of Marketo.
  • In advanced instances with workspaces and partitions it is challenging to have to share certain configuration features like a global unsubscribe, or email link url.
Most of my clients purchased Marketo in order to advance their marketing activities and better reach their prospects. From that starting point I see clients define scoring models to better understand where in the journey their clients are, and they can then use appropriate language to speak to their prospects and clients.
I have worked with Vtrenz, Silverpop, Pardot, Eloqua and HubSpot. All decent products, but Marketo is hands down the most flexible and powerful platform.
If an organization is only looking to do email marketing then Marketo would be overkill. I recommend Marketo to any marketing team (B2B or B2C) and challenge them to implement Marketo for other departments to leverage the benefits of tracking and scoring lead/client behaviors.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
7
Ability to test dynamic content
6
Landing pages
9
A/B testing
7
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
6
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
6
Dashboards
2
Standard reports
2
Custom reports
2
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
2
Integration with SugarCRM
4