Better for Big Biz
August 18, 2017

Better for Big Biz

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing

Overall Satisfaction with Marketo

We use the software to drive warm leads into our sales team. It is currently used across our entire team. We also use it to help build thought leadership to potential clients.

Pros

  • Email Automation is good
  • API with salesforce
  • Forms that are easy to use

Cons

  • Better UI
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Lead potential clients down the sales funnel
Less than 10,000
B2B
Good for lead generation

Adobe Marketo Engage Feature Ratings

5.3
WYSIWYG email editor
4
Dynamic content
7
Ability to test dynamic content
4
Landing pages
4
A/B testing
6
Mobile optimization
4
Email deliverability reporting
8
List management
4
Triggered drip sequences
7
4.8
Lead nurturing automation
4
Lead scoring and grading
5
Data quality management
5
Automated sales alerts and tasks
5
6.5
Calendaring
6
Event/webinar marketing
7
3.5
Social sharing and campaigns
3
Social profile integration
4
5.3
Dashboards
7
Standard reports
3
Custom reports
6
5.0
API
5
Role-based workflow & approvals
6
Customizability
4
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
5

Comments

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