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Marketo Review
Updated August 21, 2017

Marketo Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

[It's] currently being used by marketing for B2C campaigns. It allows us to easily target and segment to create robust programs.
  • API connects
  • Program Building
  • Launchpoint partnerships
  • Sloooooooow platform
  • Reporting is horrendous and not flexible
  • No BCC for email templates? Come on...
  • Cloning and moving items around in Marketing Activities. Why limit me. I want to be able to place things where I want!
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Drive sales growth, funnel conversion and product awareness for net new customers. Re-engage existing customers.
250,000 to 1 million
B2C
Strengths: Database management. Form building. Program building.
Weaknesses: Outdated UI, slow platform, inflexible reporting, inflexible movements within platform.

Adobe Marketo Engage Feature Ratings

6.4
WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
9
Triggered drip sequences
6
7.5
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
7
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
1.3
Dashboards
2
Standard reports
1
Custom reports
1
7.3
API
9
Role-based workflow & approvals
9
Customizability
4

Using Marketo

The interface is not intuitive and the load times on the site are atrocious. Also, if I want to drag/drop a program/email template/smart campaign into a folder in the same area, let me do it! I hate that simple things are anything but simple in Marketo