Marketo for B2B
January 13, 2016

Marketo for B2B

Courtney Jones | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We are Marketo consultants and we help our clients solve problems and accomplish their goals with their Marketo instance.
  • Reporting capabilities
  • Bridge the gap between marketing and sales.
  • Nurture leads
  • Support could be improved
  • Helps set up solutions for sales accountability
  • Helps qualify leads
  • Helps marketers prove every dollar they spend and their ROI
Large B2B companies. Less suited for smaller businesses.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
Landing pages
8
A/B testing
6
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
3
Event/webinar marketing
7
Social sharing and campaigns
4
Social profile integration
4
Dashboards
7
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5