Marketing automation powerhouse that can be difficult to understand
January 12, 2016

Marketing automation powerhouse that can be difficult to understand

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used in a decentralized environment with about 10 offices in so many countries. For us Marketo serves two goals: First, it allows marketers in the branches to manage their own online marketing e.g. set up landing pages and emailings. Secondly it allows us to nurture the leads that we have using marketing automation streams.
  • Very powerful and great depth of functionality especially in their marketing automation functionality.
  • Great and extensive reporting.
  • It's about the only tool that allows collaboration in the same tool with multiple offices, without the danger of making mistakes that affect everyone.
  • Quite a technical tool which some call not user friendly, and as a result of that we've received quite some push internally to switch to HubSpot.
  • Onboarding was not enough to get us going, we had to figure out a lot for ourselves.
  • Marketo is mainly a marketing automation tool, and not very good at things like social and SEO.
  • Independence of marketers in local offices (no need to involve head office,r for example for landing page creation).
Marketo is a marketing automation power house with great reporting. HubSpot wasn't really able to handle the decentralized marketing structure that we have.
It depends to what extend you're willing to deal with the technical nature of the tool. In the end it's still very powerful. If you want marketers to work with it independently, then marketo might not be your best choice.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
8
Ability to test dynamic content
8
Landing pages
4
A/B testing
Not Rated
Mobile optimization
3
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
2
Social profile integration
2
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

Marketers aren't technical people, and this is a technical tool. Very powerful, but not as intuitive as it can be.
ProsCons
Easy to use
Well integrated
Consistent
Convenient
Do not like to use
Unnecessarily complex
Slow to learn
Lots to learn
  • List management
  • (Smart) campaign management
  • Streams