Overall Satisfaction with Marketo
We use Marketo across the organization. It's utilized by Sales with regards to modules like lead scoring and lead activity as well as within Marketing for the purposes of marketing automation and lead nurturing among-st others. It has addressed the needs of the organization as we have a much longer sales timeline than other industries may have and the solutions presented by Marketo we've found to be incredibly useful.
- Ease of Use
- Robust Solution
- Customer Service and Support
- Integration with Salesforce with Custom Objects
- Engage and grow customers over time
The main purpose of utilizing Marketo as a tool was to engage our current customers and to nurture them into leads over time through email, direct mail, phone and other channels. Marketo has been successful in this regard overall. We've since started utilizing it for other purposes as well more recently.
- Eloqua and Pardot
We selected Marketo primarily because of the ease of use associated with the tool. We had staff that hadn't previously utilized Marketing Automation in the past but had some experience with email marketing. In the past I've used Eloqua which was just as powerful if not more but required someone to have had extensive experience in it to really drive the success that we were looking for.
Marketo works well for users who may be newer to marketing automation and lead nurturing but have had some experience with email marketing in prior roles. It's a powerful solution that has allowed us to execute upon any of the campaigns that we've envisioned. Marketo may not be the best solution for those with no prior experience.