Utilizing Marketo as a Marketing Automation and Lead Nurturing Tool for Customer Engagement
Updated October 27, 2018
Utilizing Marketo as a Marketing Automation and Lead Nurturing Tool for Customer Engagement
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Marketo
We use Marketo across the organization. It's utilized by Sales with regards to modules like lead scoring and lead activity as well as within Marketing for the purposes of marketing automation and lead nurturing among-st others. It has addressed the needs of the organization as we have a much longer sales timeline than other industries may have and the solutions presented by Marketo we've found to be incredibly useful.
- Ease of Use
- Robust Solution
- Customer Service and Support
- Integration with Salesforce with Custom Objects
- Engage and grow customers over time
The main purpose of utilizing Marketo as a tool was to engage our current customers and to nurture them into leads over time through email, direct mail, phone and other channels. Marketo has been successful in this regard overall. We've since started utilizing it for other purposes as well more recently.
- Eloqua and Pardot
We selected Marketo primarily because of the ease of use associated with the tool. We had staff that hadn't previously utilized Marketing Automation in the past but had some experience with email marketing. In the past I've used Eloqua which was just as powerful if not more but required someone to have had extensive experience in it to really drive the success that we were looking for.
250,000 to 1 million