Utilizing Marketo as a Marketing Automation and Lead Nurturing Tool for Customer Engagement
Updated October 27, 2018

Utilizing Marketo as a Marketing Automation and Lead Nurturing Tool for Customer Engagement

Jeff Lawrence | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

We use Marketo across the organization. It's utilized by Sales with regards to modules like lead scoring and lead activity as well as within Marketing for the purposes of marketing automation and lead nurturing among-st others. It has addressed the needs of the organization as we have a much longer sales timeline than other industries may have and the solutions presented by Marketo we've found to be incredibly useful.
  • Ease of Use
  • Robust Solution
  • Customer Service and Support
  • Integration with Salesforce with Custom Objects
  • Engage and grow customers over time
The main purpose of utilizing Marketo as a tool was to engage our current customers and to nurture them into leads over time through email, direct mail, phone and other channels. Marketo has been successful in this regard overall. We've since started utilizing it for other purposes as well more recently.
We selected Marketo primarily because of the ease of use associated with the tool. We had staff that hadn't previously utilized Marketing Automation in the past but had some experience with email marketing. In the past I've used Eloqua which was just as powerful if not more but required someone to have had extensive experience in it to really drive the success that we were looking for.
Marketo works well for users who may be newer to marketing automation and lead nurturing but have had some experience with email marketing in prior roles. It's a powerful solution that has allowed us to execute upon any of the campaigns that we've envisioned. Marketo may not be the best solution for those with no prior experience.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
9
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
7
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated