Marketo delivers Top Notch marketing automation!
April 19, 2016

Marketo delivers Top Notch marketing automation!

Sherry (Shae) Hale | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Real-Time Analytics
  • Marketo Calendar

Overall Satisfaction with Marketo

We use Marketo as our main marketing automation engine for lead generation on our website, workflows within Salesforce, email blasts, and tracking campaign success. It is utilized mainly by sales and marketing but we also have workflows in place to alert teams when database changes are made with custom fields we have set up.

Pros

  • Feature offerings are a large part of why I love Marketo. It's not a simple email blast program, it's much more robust and allows for marketing automation and workflows!
  • Ease of start up and use! Our program manager that trained me and got me up and running was clear, thorough, and gained an understanding of our business needs to help point me in the right direction to being programs.
  • Once I was used to the program after training was completed, the features and set up are very easy to use with drop and drag type fields. You definitely don't need to be a programmer to set up your campaigns.
  • There is a nice seamless integration with Citrix GotoWebinar and Salesforce.

Cons

  • Support is a bit hit or miss. Sometimes I get an agent that goes above and beyond and other times I get an agent that doesn't seem to care if our question or issue is resolved in a timely manner. The nice thing is they do send a support feedback email and I have been able to voice my concerns so they can improve.
  • The Spark edition is very basic for what the cost is. I feel like there should be more feature sets for the basic package such as reporting and analytics. When I was evaluating Marketo, there were more advanced reports that I was assured would prove ROI and Spark doesn't have access to these reports.
  • An easier process of removing duplicates would be ideal. I have to schedule the duplicate management monthly to ensure our duplicate database doesn't get bogged down.
  • Measure marketing investment
We have definitely not achieved this. It's very difficult on the Spark edition to show reporting evidence that we are receiving a ROI.
25,000 to 100,000
B2B
I love Marketo. As the primary user it makes our marketing campaigns easy to set up and deliver on, however it's difficult to report on ROI to upper management and justify the cost.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
4.7
Dashboards
5
Standard reports
4
Custom reports
5
8.7
API
10
Customizability
6
Integration with Salesforce.com
10

Marketo Support

Sometimes it takes awhile to get a response and sometimes the agent gives very minimum information that doesn't help.
ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Slow Initial Response
Patricia Lughezzani provided excellent support trouble shooting a redirect thank you page that wasn't working properly. She checked our website code and determined our IT had hard coded a thank you page URL that was no longer valid and it wasn't the marketo form redirect at all.

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