Love Marketo!
April 20, 2016

Love Marketo!

Tessa Herns | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo for weekly emails, primarily to promote webinars and conferences. It's used by the marketing department and as a lead generation tool.
  • Cloning campaigns
  • Webinars
  • Event promotion
  • Improve de-duplicating process
  • Sometimes it moves slowly
  • Glitches occur in the editing phase (for example, centering text looks centered before the preview, but in preview mode, objects are not centered).
We can specifically link leads generated from Marketo emails, it's a great tool!
MailChimp is better at offering a user friendly experience, however Marketo has more robust offerings.
Marketo is great for campaign management.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
2
Dynamic content
5
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
5
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
2
Data quality management
4
Automated sales alerts and tasks
6
Calendaring
2
Event/webinar marketing
10
Social sharing and campaigns
6
Social profile integration
6
Dashboards
7
Standard reports
5
Custom reports
6
API
7
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
7