Pretty happy with Marketo but worth evaluating others!
April 19, 2016

Pretty happy with Marketo but worth evaluating others!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo for subscription based newsletters, lead management, nurturing leads, and providing updates and invitations to conferences and events. It is being used by marketing only.
  • "Cloning" or duplicating previous campaigns/emails
  • Lead scoring
  • Interfacing with Salesforce
  • Ability to keep track of prospect activities
  • Saves time being able to clone programs and campaigns while altering small features or tokens
  • Templates
  • Drag and drop for email creation and design
We have been able to engage and grow our relationship with existing customers as well as prospects. Additionally, we are better able to coordinate events and track engagement.
I have recently evaluated Hubspot as I think it has the same features but is easier to use, better for smaller businesses and I love that creating emails through drag and drop are so easy. Haven't yet made the decision to switch because I don't have the bandwidth to switch right now but if I were to go back in time I probably would have started with Hubspot.

Also looked at Pardot. I didn't like the interface and I feel like SFDC should stick with CRM.

What I learned is that all of these marketing automation tools are very similar, with one feature different here or there. Ask about doing trials before signing up since it is so time consuming to switch! Also, make sure you understand exactly what you are getting and not getting. Make sure you know how long the ramp up time is from the second you sign up and what the transition entails.
Marketo is great for mass emailing and tracking.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
5
Custom reports
5
API
6
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated