Favorite Marketing Automation Tool!
Updated June 22, 2020

Favorite Marketing Automation Tool!

Therese Flannery | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

My company uses Marketo for all marketing communications. We use it to run outbound email campaigns, email nurturing, lead scoring, lead sourcing, and more. It's been a valuable tool to track our marketing efforts and to provide sales insights into lead activity and email history.

Pros

  • Email Marketing
  • Marketing Operations

Cons

  • Ease of Use
  • Sync with Salesforce
  • Upsell
  • Lead Management
  • Prospecting / New Business
We use Marketo to engage with new and existing leads to drive them to purchase a paid plan.
100,000 to 250,000
B2B
Marketo is great for businesses looking to expand their marketing efforts and increase the level of detail in their marketing reporting.

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
6.7
Dashboards
6
Standard reports
7
Custom reports
7
8.0
API
Not Rated
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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