Marketo is powerful and can be worth the price
Updated July 23, 2020

Marketo is powerful and can be worth the price

Michelle McKinley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo to communicate to our insurance agents, partners, and employees. We are possibly going to start reaching out to policyholders as well. We are hoping to use more sophisticated programs and workflows to start nurturing our agency partners to help them write more business and make doing business with us more efficient.

Pros

  • It is very powerful and can complete very complicated workflows.
  • Once you get the basics down, it is fairly easy to use for day to day emails.
  • I just returned from their marketing summit which was very helpful and informative.

Cons

  • Because it can do so much, it makes it a little cumbersome to know what you don't know. We use a partner to help us navigate the system.
  • Some of the features are difficult to use, but it looks like there are some enhancements coming up to help with the more cumbersome tasks such as creating workflows.
  • Pricing for the system is no longer transparent. Negotiations are a must and it seems like it's a little Willy Nilly these days.
I didn't personally select Marketo. I loved HubSpot and it was great for the smaller agency that I was at. I think HubSpot was much more user friendly and you were able to create landing pages, emails, etc, much easier than in Maketo. You could just type and go, and better yet, you could cut and paste and go.
I think if you are a medium-sized business, this is a good product for you. With anything, you have to do your due diligence and make sure that it's a right fit for your company and your other systems that are already in place. For instance, we have SalesForce and it integrates well with Marketo.

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