The platform to know to grow your marketing career!
August 11, 2016

The platform to know to grow your marketing career!

Hanna Hubbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We build our entire yearly marketing plan on Marketo. Once our revenue analysis is complete, we build Marketo around it. We put campaigns in place, create smart list from different leads and run our campaigns instead of email blasting people. Our open rates and click through rates have significantly improved since implementing Marketo. Our lead lifecycle feeds into SalesForce helping our sales team know the stage of the lead is a big bonus for us. Everything internally is now digital!

Pros

  • Lead Life Cycle - With the details of knowing what stage a lead is in, it gives our sales the opportunity to reach out with different information instead of wasting time trying to figure out where the lead is in the buying cycle.
  • Email analytics - being able to compare numbers of different campaigns and triggers is huge! Something we have been wanting to do for years.

Cons

  • Email template modification could improve. It is pretty basic stuff. More font options would benefit us with the ability to use our brand standard font.
Marketo was the right option for us because we wanted more than just an email marketing platform. We needed something that would talk to Salesforce and something that could create a nurture campaign to create more opportunities for our sales team. Like I said, we are still just scratching the surface!
We selected Marketo because we outgrew HubSpot. We needed something more. A platform that would allow us to manage shows, email market, look at a lead life, and compare our revenue structure to our marketing world. Marketo gives us just that where our old platform left us needing more from it.
10,000 to 25,000
Both
Marketo is huge. So make sure you have your marketing plan set before bringing marketo into the mix. It can be overwhelming. There are other options out there for smaller companies. If you are only going to use it for email marketing, I would not recommend. It is great at lead scoring, lead life cycle, managing a lead database, along with email marketing and form creation. But not all companies need to bite off that much. We are still scratching at the surface of what all it can do!

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
6
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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