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Overall Satisfaction with Marketo
We build our entire yearly marketing plan on Marketo. Once our revenue analysis is complete, we build Marketo around it. We put campaigns in place, create smart list from different leads and run our campaigns instead of email blasting people. Our open rates and click through rates have significantly improved since implementing Marketo. Our lead lifecycle feeds into SalesForce helping our sales team know the stage of the lead is a big bonus for us. Everything internally is now digital!
- Lead Life Cycle - With the details of knowing what stage a lead is in, it gives our sales the opportunity to reach out with different information instead of wasting time trying to figure out where the lead is in the buying cycle.
- Email analytics - being able to compare numbers of different campaigns and triggers is huge! Something we have been wanting to do for years.
- Email template modification could improve. It is pretty basic stuff. More font options would benefit us with the ability to use our brand standard font.
Marketo was the right option for us because we wanted more than just an email marketing platform. We needed something that would talk to Salesforce and something that could create a nurture campaign to create more opportunities for our sales team. Like I said, we are still just scratching the surface!
We selected Marketo because we outgrew HubSpot. We needed something more. A platform that would allow us to manage shows, email market, look at a lead life, and compare our revenue structure to our marketing world. Marketo gives us just that where our old platform left us needing more from it.
Marketo is huge. So make sure you have your marketing plan set before bringing marketo into the mix. It can be overwhelming. There are other options out there for smaller companies. If you are only going to use it for email marketing, I would not recommend. It is great at lead scoring, lead life cycle, managing a lead database, along with email marketing and form creation. But not all companies need to bite off that much. We are still scratching at the surface of what all it can do!