Marketo - The Best Tool For Marketing Automation
August 10, 2016
Marketo - The Best Tool For Marketing Automation
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
We are a marketo consultancy agency. We implement Marketo for our clients as well as use it for our internal marketing efforts. It addresses the problems of passing leads between sales and marketing and ensuring constant contact with leads.
- Lead Nurturing - Marketo's engagement stream is renowned for simplicity and user experience.
- Lead Scoring - Marketo has dozens of parameters to score on.
- Reporting - Marketo is able to provide out of the box reports or integrate with other analytics tools.
- Ease of use - can be difficult for new users at times.
- Processing power - complex programs take considerable amount of power and time to run.
- Integrations can sometimes be weak.
- Engage and grow customers over time
We have been able to accomplish these goals.
- Pardot and Oracle Eloqua
Marketo is the superior option for my use.
100,000 to 250,000