Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Marketo is used within our Sales and Marketing Departments. We primarily use them for setting up content, email promotions, landing pages, and engagement programs. Marketo helps us automate our marketing activities and house our lead database.

Pros and Cons

Analytics and Reporting - robust information and customizable to exactly what you need

Email Builder - would be valuable to be able to switch between different templates
Landing page and email templates are not robust enough and don't allow for enough customization

Alternatives Considered

Infusionsoft

As mentioned earlier, Infusionsoft would be recommended only for smaller organizations. The robustness of Marketo doesn't compare to Infusionsoft.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is well suited for an organization that has a sizeable marketing department that has a lot of activities happening (e.g. trade shows and events, content, engagement program, etc.). Where it would be less appropriate is for a small company (at that point, something like Infusionsoft would be sufficient enough to fulfill their needs).

Marketo Review

Software Version

Modules Used

Overall Satisfaction with Marketo