Marketo directs your sales team to work on who's hot, when they're hot!
Updated November 27, 2018

Marketo directs your sales team to work on who's hot, when they're hot!

Katie Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is being used for our sales department from potential clients, to current clients, to expired clients. Marketo allows us to reach so many more prospects and clients without having to babysit the lead. The best feature is that it lets our sales reps know when a lead shows interest in something we've sent them which provides better focus and use of our reps' time.

Pros

  • Makreto is like Big Brother - we're able to track our leads movements and activity at all times.
  • Easy campaign set up - creating email is easy!
  • Syncs between CRMs.

Cons

  • It would be helpful to see how many emails land in junk mail to get a better analysis of how many people we are reaching.
  • I would like to be able to re-name emails/campaigns - right now, you have to clone and delete.
  • Better one on one help. When I'm lost, I'd find it helpful to speak to MY account manager to run through problems.
  • Upsell
  • Cross-Sell
  • Customer Service
  • Prospecting / New Business
Our purpose is two-fold, we want to bring in NEW business first and foremost and secondly we want to address concerns and questions leads and clients have before they need to ask them. Selling additional sites to a current client is just a bonus!
We have used Salesforce for email marketing in the past, but it does not even come close to what Marketo can do.
25,000 to 100,000
Both
Marketo is well suited to nurture leads with very little effort on a sales rep's part - meaning your sales team can focus on their hot leads instead of those who aren't interested. It really helps to funnel our teams work load so they are working on the most important leads at the right times.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
10
Standard reports
7
Custom reports
10
9.5
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics
  • Lead nurturing - allows us to market to our leads efficiently and effectively
  • Lead monitoring - this feature lets us track the behaviour of our leads which is important to sales success
  • Lead management - allows us to make large changes to our lead database (salesforce) by building easy programs to make massive changes in 1 easy step
The Community - anything you're having trouble with, someone has likely asked it before you and if not, you can post and get fabulous feedback from actual users.
I can't think of a specific example at this time.
I have no personally used another marketing automation software.
Smart lists help keep data organized as well as cloning similar campaigns and information to minimize the workload.

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