Item: Adobe Marketo Engage
Rating: 8
Author: Julie McFater

Use Cases and Deployment Scope

Marketo is being used primarily by the marketing department and the Sales Insight portion by our inside sales team. We use it for large-volume lead generation and campaign management.

Pros and Cons

Integrates very well with SalesForce!

It would be nice to have an easier way to deal with and remove duplicates.

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

Our goals are to increase traffic to our website, acquire new customers and increases conversions.

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Marketo is very advanced - it would behoove any company without an experienced team to get some outside help to maximize its benefits, otherwise, it's almost like taking a jumbo jet to the grocery store.
Once you can tap into the more advanced parts of Marketo - you can really benefit from using the different streams for lead nurturing, customer segmentation, email automation and more.

Email Marketing at its Best

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings