Email Marketing at its Best
Updated November 15, 2016

Email Marketing at its Best

Julie McFater | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used primarily by the marketing department and the Sales Insight portion by our inside sales team. We use it for large-volume lead generation and campaign management.

Pros

  • Integrates very well with SalesForce!

Cons

  • It would be nice to have an easier way to deal with and remove duplicates.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Our goals are to increase traffic to our website, acquire new customers and increases conversions.
Both
Marketo is very advanced - it would behoove any company without an experienced team to get some outside help to maximize its benefits, otherwise, it's almost like taking a jumbo jet to the grocery store.
Once you can tap into the more advanced parts of Marketo - you can really benefit from using the different streams for lead nurturing, customer segmentation, email automation and more.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
4
Triggered drip sequences
5
6.3
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
3
Automated sales alerts and tasks
7
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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