Aim for the optimum with Marketo
February 14, 2017

Aim for the optimum with Marketo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is mainly used by the global marketing department. It is a key element for lead generation, nurturing and sending potential customers to the sales department. Due to the variety of options, we implemented a lot of marketing tools on our company website. You can easily track every user that fills in a form and comes back to your website. This way you can provide them with targeted information.
  • Lead sorting, filtering, and acquisition. Marketo has a top-notch lead database that can be used for any purpose within medium to large sized companies.
  • Integrated tools to enhance user experience. Marketo is integrated in many web tools. This makes it really a magnificent tool to use on your website to track users and potential customers.
  • Highly customizable with many different options. There are many ways to add, modify and delete data. This makes marketo really easy to use.
  • Complexity. There are many ways (like certifications) for employees to learn to use Marketo. The high complexity however makes it hard to master and this proved to be a barrier for colleagues to use the program.
  • No automation. There is no way to select a big bunch of data and edit them all at once. You have to manually create a query in order to edit the data.
  • Lead Management
  • Prospecting / New Business
To achieve a clean database with easily indexable leads to use in the future. Data hygiene is an important factor. If you mess it up, you have to manually clean up a lot of mess. With marketo we can achieve an organized marketing future for my company. This is something worth admiring.
My company used Marketo since before I started working there.
Marketo is the perfect marketing automation tool to use in any medium-large sized company. With the many customizable options it can be used for many purposes within any marketing department. Many tools are integrated in the main system to suit all your automation needs. If you want to kickstart your organization's marketing automation, Marketo is the tool to go.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
7
Triggered drip sequences
6
Lead nurturing
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
7
Dashboards
8
Standard reports
7
Custom reports
7
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated