Marketo - So promising, but so expensive.
February 14, 2017
Marketo - So promising, but so expensive.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
Overall Satisfaction with Marketo
Marketo was used as an all in one platform for digital marketing and lead management, with an emphasis on focused campaigns and "drip" campaigns to targeted segments within our customer base. It allowed us to see how prospects interacted with our content, and focus on what needed to be refined and identify content that resonated within our base.
- Analytics - Allowed us to see how prospects interacted with our content, down to the second they clicked it and where they fell off in engagement on our site (via cookies and tracking).
- Customer Support - we never had an issue customer service couldn't address, and you could tell they did so with a smile and were genuinely invested in your satisfaction.
- Campaigns/Reporting - quick and easy interface/layout which made organization of segmented lists and email campaigns to be tracked and results laid out clearly.
- Price - the price of marketo was the killer for us. The software was simply not worth the investment and contract which it called for when their competitors caught up to their features/benefits at a more affordable rate.
- Product Launches
- Prospecting / New Business
When we used Marketo for email and drip campaigns for new product launches, we were eager to see how clients interacted with a specific product or page, and what our open/delete rates were. The cookie tracking and analytics capabilities allowed us to see what was prompting engagement, and how to craft our future releases to keep traction going.
When using the software to prospect, it allowed us to see WHEN a prospect engaged, and even create alerts letting us know the second a particular prospect opened your email. When coupled with some basic outbound prospecting strategy, this was VERY useful in helping bolster contact ratios by phone.
When using the software to prospect, it allowed us to see WHEN a prospect engaged, and even create alerts letting us know the second a particular prospect opened your email. When coupled with some basic outbound prospecting strategy, this was VERY useful in helping bolster contact ratios by phone.
We had selected Marketo in our first round of picks for an all in one marketing platform, and for the pricing reason stated earlier, we ended up moving to Pardot. At the time, Marketo had a lot of features and the customer support seemed to justify the higher cost, but that gradually became less easy to justify as competition caught up and were more affordable.
25,000 to 100,000