Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

[It's] used for email marketing on a global scale for a number of clients and integrated with Cloudwords for translation services.

Pros and Cons

Lead Management
Integration with SFDC
Ease of Use

Better progressive profiling
Better support on a global scale (country-languages, one-click unsubscribe for opt-in regions, etc.)

Using Marketo to Support Sales Goals

Product Launches
Cross-Sell
Prospecting / New Business
Other

In general, we use marketo to gain leads and push e-commerce.

Alternatives Considered

Oracle Eloqua and HubSpot

Have experience with Eloqua and HubSpot, prefer Marketo to both of them. Ease of use, better lead management/database. Better UI.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Great for creating email blasts/campaigns regardless of size of target audience. Pages/emails can look very bland with the support of a designer with coding experience. Marketo code is very complex and difficult to customize if needing to rebrand their module-ready templates.

A+ Would Recommend

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings