Marketing Automation software that can increase your ROI. There are better alternatives.
Overall Satisfaction with Marketo
We use Marketo for a number of clients. It helps us with landing pages, leads and form submissions along with oversight oh how the campaign is performing. We mainly use it for our lead gen campaigns. It helps increase lead gen rates, and also nurture leads by sending them follow up emails .
Pros
- Landing Pages
- Analytics
- Lead nurturing
- Abm
Cons
- Not very user-friendly
- Hard to implement email workflows
- Forms aren't as intuitive
- Training is costly and needs a lot of resources
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Increase revenue within existing customers
- Generate new leads and nurture them with follow up emails
HubSpot is a good alternative to Marketo. HubSpot is more user-friendly and smart when it comes to forms, landing pages, and A/B testing. I feel that HubSpot is more user-friendly especially when it comes to lead nurturing and setting up email nurturing workflows. Marketo needs to improve their platform to compete with other major players.
Less than 10,000
Adobe Marketo Engage Feature Ratings
Learnings & Advice
Lead scoring can work really well with Marketo. Needs time to set up, but it can work really well.
I don't use Marketo in any unusual way.
You will need to have an internal resource dedicated to support this. You can either hire a Marketo specialist or train them up - but it can be time consuming and expensive.
I had help with integrations - particularly linkedin lead gen.
If you have been running Marketo for years, you are.bound to have historical unnecessary processes. Review this internally or hire specialists to improve your automations and historical workflows. It will be worth the investment.
Using Marketo's core features
- Channels
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Lead Nurture
- Reporting/Analytics
- Lead scoring
- Lead nurturing
- Forms
External forms for lead generation. Eg. Linkedin
Not applicable
Lead scoring and more complicated lead nurturing via Salesforce integration
My Marketo for all the frequently used lists forms etc
Comments
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