Marketo to make your marketing go!
August 10, 2019

Marketo to make your marketing go!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo has been mainly used by our marketing team and admissions team. It has been great for helping by prepping to find leads integrations with Salesforce. It also lets us track and report our progress. The ability to engage with our potential buyers at any point in their life cycle has been extremely helpful.

Pros

  • We can engage with potential buyers at any point in their life cycle.
  • We can make automated personalized emails.
  • It integrates well with Salesforce.

Cons

  • Marketo is a little expensive compared to other available products.
  • Lead Management
We use Marketo to increase sales and decrease melt through personal communication and marketing with people from the moment they are prospects to when they are enrolled.
  • Emma
Marketo is way more powerful then Emma, though it is more expensive. It's definitely worth the extra expense though!
25,000 to 100,000
B2C
Marketo is great for places where many stakeholders need to get reports. It's also great for marketing departments that don't have a massive staff to build and manage email marketing. The automation and personalization help lead to feeling more special too. It's great if you already have Salesforce CRM.

Adobe Marketo Engage Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
9.5
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
7.5
Social sharing and campaigns
8
Social profile integration
7
8.7
Dashboards
9
Standard reports
9
Custom reports
8
9.3
API
Not Rated
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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