Powerful tool with a lot under the hood!
May 02, 2017
Powerful tool with a lot under the hood!
Score 6 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
It is being used across the entire organization, so multiple branches spread across the globe all use it. It is used as our marketing CRM, and email tool.
- They have great data and metrics. They are able to pull amazing numbers on the fly of our emails and CTRs, our forms and our lists.
- The smart lists are amazing and all the people they integrate with really help us keep creating better and better smart lists. Our ability to drill down and create campaigns around various filters on these list has been crucial.
- I would say training, we have paid for the certification courses and it was a game changer!
- Making the tool more user-friendly/intuitive.
- Making the training free/certification free like HubSpot would have had a better impact and sped up our purchasing decision.
- Just make it look nicer, it's very outdated and hard to navigate at times
- It can crash a lot, we have had numerous tickets open every month and when marketo doesn't work it affects every area of our business and I remember it breaking more than i remember it running smoothly.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
It is always to increase more leads with better quality. We use marketo to have smarter lists and create lead nurturing campaigns to better facilitate those needs. We also use it heavily for our outbound campaigns as well.
100,000 to 250,000