Why Marketo makes it easier for us
May 04, 2017
Why Marketo makes it easier for us
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
We use Marketo to approve social media prospects and automate an outreach campaign that can follow leads on Twitter, send a direct message, and even connect on LinkedIn. With Socedo’s and Marketo's integration, we go one step further by importing all qualified leads directly into our Marketo system and adding each new social conversion to the activity history of these leads. We are using it for our marketing department.
Pros
- Gathering qualified leads.
- Importing & merging with existing marketo data.
- Tracking leads and following up.
Cons
- Loading time, sometimes it's very slow and just waiting for data to show up.
- A/B testing needs to function better.
- Uniform user interface needs to be better. Gets confusing.
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
We’ve set up a program to identify our cold leads who haven’t engaged with us via email or our website in a while, but are active on social networks. These are leads we re-engage through social media.
In Marketo, we have a program set up to find people who are marketing leads, who were created last quarter, who have not opened any of our emails in the last 30 days, and who have not visited our website in the past 14 days. We listen to see if they’re still talking about the things we care about on social media. For example, our brand’s Twitter handle.
Hubspot is great for smaller businesses and more affordable, but it's more for inbound marketing for B2C when we're more for B2B.
25,000 to 100,000
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