SaaS Marketo Usage
May 02, 2017

SaaS Marketo Usage

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

[It's] being used by the marketing and sales departments. It helps us to see website activity and active campaign responses.

Pros

  • Website Activity
  • Interesting Moments on Website
  • Automated Filtering

Cons

  • Ease of use
  • Easier to see Website Activity
  • Consistent Functionality
  • Prospecting / New Business
Trying to better understand the prospect to have a higher approach to a first conversation.
Use both for different things.
25,000 to 100,000
B2B
Nice for sales to have visibility into prospect activity. It's hard to use; too many people don't use it to it's fullest functionality.

Adobe Marketo Engage Feature Ratings

6.0
Landing pages
4
Email deliverability reporting
7
Triggered drip sequences
7
5.3
Lead nurturing automation
6
Lead scoring and grading
5
Data quality management
3
Automated sales alerts and tasks
7
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
4.7
Dashboards
4
Standard reports
5
Custom reports
5
6.0
API
6
Role-based workflow & approvals
5
Customizability
4
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Comments

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