Marketo - A true orchestrated engagement experience
May 09, 2017

Marketo - A true orchestrated engagement experience

Rachel Noble | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics
  • RTP
  • AdBridge

Overall Satisfaction with Marketo

[It's] Used by our marketing department - we use it as an engagement platform to manage leads and contacts and deliver relevant information to them at the right time while helping our sales team effectively engage with them when the time is right. Marketo also helps us measure our departmental metrics and assess our influence on revenue.

Pros

  • Orchestrated multi-channel engagement
  • Timely triggered outreach
  • Sync with Salesforce

Cons

  • Often takes a while to load lists/campaigns/etc
  • Lots of room for improvement on reporting capabilities
  • Inability to mass export activity data across multiple leads/contacts
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
In all our scenarios, we're trying to reach customer success. Whether the individual is a prospect or a customer, we want to provide value through educational content and (hopefully) through our solution. Marketo allows us to see which of our leads are interested in which topics and market to them appropriately based on their interests, demographics, and status (MCL vs MQL vs SQL etc). It also allows us to see where there is room for growth among our existing customer database.
250,000 to 1 million
B2B
Marketo is well-suited for organizations who are looking for a platform that will help orchestrate engagement with prospects and customers. It's way beyond an ERP, so don't waste your time or money if you're only using it to send emails. Marketo is great for organizations that need to drive leads to sales using lead/company scoring.

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
6
A/B testing
6
Email deliverability reporting
6
List management
9
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
7.5
Calendaring
6
Event/webinar marketing
9
6.5
Social sharing and campaigns
7
Social profile integration
6
2.3
Dashboards
3
Standard reports
2
Custom reports
2
6.3
API
8
Role-based workflow & approvals
6
Customizability
5

Comments

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