User-Friendly Marketo!
May 09, 2017
User-Friendly Marketo!
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is used by the marketing department by 2 out of 6 two members. It helps us with lead scoring, lead management, email campaigns, landing page creation, nurture campaigns, and integrates with SalesForce.
- Campaign setup is straight forward and intuitive.
- Community - Their community and product documents make it very easy to self-educate on all the features of Marketo.
- Person Activity History - You can look at an individual's activity history to troubleshoot where there are system issues.
- Nurture Streams - Creating complicated multi-stream nurtures can be a challenge with Marketo compared to Eloqua.
- Email Reporting - Steps to create email and link reporting could be simplified.
- Product Launches
- Lead Management
- Prospecting / New Business
Lead management - We use marketo to standardize our incoming leads with smart campaigns that normalize the data before it flows into SFDC.
Prospecting / New Business - Marketo's form help us capture leads through our outbound / inbound campaigns on the web. List from offline events are uploaded into Marketo for data normalization before syncing over to SFDC.
Product Launches - Marketo's email features are used to announce product launches via email.
Prospecting / New Business - Marketo's form help us capture leads through our outbound / inbound campaigns on the web. List from offline events are uploaded into Marketo for data normalization before syncing over to SFDC.
Product Launches - Marketo's email features are used to announce product launches via email.
Marketo is more user-friendly compared to Eloqua.
100,000 to 250,000