Marketo Shakalaka! Love it.
May 09, 2017

Marketo Shakalaka! Love it.

Brett Shahian | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

The whole marketing unit uses Marketo. We are a team of about 8-12 people who do program management, analytics, and social media marketing through the platform.

Pros

  • Design and deploy automation campaigns in conjunction with lead generation efforts across multi channels.
  • Behavioral demographics targeting through RTP, and Smart Lists.
  • Revenue Explorer has the capability for our team to tie marketing costs to lead generation and enrollment conversion.

Cons

  • Native landing page design portal, it is not the most powerful or smooth running module in the platform.
  • Could be faster and generating smart lists in Lead Database.
  • Would like to see more capability in the forms module, possibly a solution like SnapApp built into the Marketo platform.
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
I have not had a chance to compare my Marketo experience against another platform.
25,000 to 100,000
Both
Setting up email automation campaigns, and lead data storage. Also for segmenting audiences based on behavior for re-marketing or look a like targeting on social or display networks.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
4
Dynamic content
5
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
10
9.0
Calendaring
8
Event/webinar marketing
10
6.0
Social sharing and campaigns
6
Social profile integration
6
6.0
Dashboards
6
Standard reports
6
Custom reports
6
Platform & Infrastructure ()
Not Rated

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