Item: Adobe Marketo Engage
Rating: 5
Author: Verified User

Use Cases and Deployment Scope

Our comm dept is using Marketo to design and launch email campaigns across the alumni/development platform.

Pros and Cons

The reporting tools I have seen are clean and concise.
The training platform is robust.
It seems to be working smoothly with our (difficult) CRM system.

I do not know if it is Marketo or me - but I would like to restructure the reporting tool to spit our specific areas from an email send and I have not learned how to yet.

Using Marketo to Support Sales Goals

Product Launches
Customer Service

We are really just trying to engage alumni at a point where they will give a gift, interact with the University and help streamline testing for direct marketing ideas in email.

Alternatives Considered

Blackbaud CRM

I'm not sure yet. Still a new user.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

After attending the Marketing Nation conference, I have a better understanding of what Marketo might be able to do - but I know that our field is a new useage/client voice for Marketo. I am not sure how well it integrates as of yet and that is the only reason I would not recommend it fully yet.

New user, not much experience yet!

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings