Marketing Automation for B2B
May 12, 2017
Marketing Automation for B2B
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Social Marketing
Overall Satisfaction with Marketo
Marketo is used primarily by our marketing team, but we roll that data into our ROI reporting for the whole organization. It informs marketing decisions and helps us connect with and nurture prospects and clients.
- Nurture streams can help you connect with prospects and stay top of mind with existing clients.
- Roadshows/Events are streamlined with Marketo.
- Data integration with Salesforce and Marketo are valuable for sales and marketing planning.
- More social media features, like social advocacy programs, would be nice to see.
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
Drive more business by targeting new prospects and identifying marketing qualified leads and sales qualified leads. Generate more business with existing clients and nurture those relationships by continually adding value with relevant and useful content.
Marketo was a better fit for our organization at the time.
Not available