Great software with many functionalities
May 12, 2017
Great software with many functionalities
Score 9 out of 10
Vetted Review
Verified User
Software Version
Spark
Overall Satisfaction with Marketo
Marketo is using by the marketing department, specifically the marketing operations team. It automates all emails for us and integrates seamlessly with SalesForce to easily feed leads to our sales team. We also use Marketo to design our landing pages which host all of our forms on our website.
Pros
- Marketo has advanced nurture stream options to send out customized email streams to very segmented groups of names in our database.
- The new email design area of Marketo is extremely helpful in increasing our efficiency in building emails.
Cons
- Landing pages require a fair amount of styling from our Marketing Communications team.
- Product Launches
- Cross-Sell
- Prospecting / New Business
Product launches: communicate with users new products available to them.
Cross-Sell: build awareness and sell consumable products which most customers don't know we have.
Prospecting / New Business: Lead nurture engagement programs that educate customers on our solutions based on what pain point they are experiencing.
Cross-Sell: build awareness and sell consumable products which most customers don't know we have.
Prospecting / New Business: Lead nurture engagement programs that educate customers on our solutions based on what pain point they are experiencing.
100,000 to 250,000
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