Great software with many functionalities
May 12, 2017

Great software with many functionalities

Emily Kirkwold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Spark

Overall Satisfaction with Marketo

Marketo is using by the marketing department, specifically the marketing operations team. It automates all emails for us and integrates seamlessly with SalesForce to easily feed leads to our sales team. We also use Marketo to design our landing pages which host all of our forms on our website.
  • Marketo has advanced nurture stream options to send out customized email streams to very segmented groups of names in our database.
  • The new email design area of Marketo is extremely helpful in increasing our efficiency in building emails.
  • Landing pages require a fair amount of styling from our Marketing Communications team.
  • Product Launches
  • Cross-Sell
  • Prospecting / New Business
Product launches: communicate with users new products available to them.
Cross-Sell: build awareness and sell consumable products which most customers don't know we have.
Prospecting / New Business: Lead nurture engagement programs that educate customers on our solutions based on what pain point they are experiencing.
  • Well suited for all email automation including email engagement programs, and lead scoring.
  • Not as suitable for building landing pages.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
4
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
9
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated