Marketo Review
Updated October 16, 2017

Marketo Review

Nichole Cunningham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo as our entire lead generation engine. The functions that we use are lead scoring, Sales Insights, and nurtures. Our sales folks can drop leads in to nurtures via Sales Insights that integrated with Salesforce. This helps with alignment and also allows sales folks to add people to nurtures.

Pros

  • Nurturing
  • Scoring
  • Templates for emails
  • Dynamic Content
  • Segmentation

Cons

  • Landing Page editor. It is really nice, but it'd be nice to have an interface refresh.
  • Scoring could be easier.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
250,000 to 1 million
B2B
If you are a really small company, you might want to look at a less meaty Marketing Automation tool. Marketo is well suited for organizations that have someone to manage the tool. It is a big job, so make sure you have your game plan figured out.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
7
Landing pages
7
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.7
API
10
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

Marketo Reliability

Comments

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