Marketo Helps Us Continuely Grow Our Business
October 17, 2017
Marketo Helps Us Continuely Grow Our Business
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is used across the entire marketing department. The demand gen team are the power users with a focus on marketo forms/lead capture, lead scoring and routing, landing pages and lead nurturing. My specific use is setting up campaigns to ensure I get proper attribution from my marketing activities through digital mediums.
- Landing Pages
- Lead Scoring & Routing
- Campaign Attribution
- Doesn't have a great search functionality
- Could use more bulk features
- Slowness
- Prospecting / New Business
My primary role is to generate new business through online advertising channels. In my setup, I used Marketo to create landing pages and capture leads through various digital channels (PPC, Paid Social, Display/Retargeting). The function of Marketo is to score and route these leads and sync to our CRM. My handoff is when the ADM/SDR team has workable leads.
- Eloqua and Pardot
I know we have evaluated other companies outside of Marketo. I wasn't heavily involved, but I know that Marketo continues to make improvements, which has kept us with them. Overall, I think Marketo does a great job in providing support and adding additional features to keep allowing us to improve on our efforts.
250,000 to 1 million