Great tool!
June 12, 2017

Great tool!

Julian Murcia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Social Marketing
  • Marketo Real-Time Analytics

Overall Satisfaction with Adobe Marketo Engage

1. Great ease of use for creation of campaigns.

2. Enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

3. There is a terrific user community that provides an opportunity to engage with others.

  • Their software is the most intuitive
  • Without any training, you could set up and send an email within minutes.
  • The community is one of the greatest resources you can use to educate yourself about the tool and collaborate with other users.
  • Choose the right partner for implementation and be patient. Marketing automation is a journey, not a destination. With the wrong guide and an overly aggressive timeline, you will be setting yourself up for failure.
  • Product Launches
  • Customer Service
  • Lead Management
Use the community and Marketo support. The people in the community are wonderful resources, and if you can't find the answer there, Marketo support is fantastically able to answer questions and solve problems.
The flexibility of Marketo’s tools (especially smart campaigns, programs, tokens, and segmentation) allows users to customize and create processes to meet any marketing team's need.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
5
Mobile optimization
7
Email deliverability reporting
6
List management
7
Triggered drip sequences
5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
6
Standard reports
7
Custom reports
6
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
6