Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are using almost each functionality supported by Marketo starting from templates to RE, email campaign, engagement, and web hooks. Marketo has really helped to generate leads in a very short span of time even [when] running a few campaigns. We have received s number of subscribers. Automatic sync with Salesforce helps the region owner to pick the success leads and get connected with them and change them to a contact.

Pros and Cons

Automatic Engagement reporting and Email program reporting.
Smart Campaign. Like Engine of Marketo
Marketing Calendar
Marketo Community( Always available for help)
Program cost analysis
Advance RE reports
Marketo API

Marketo Analytics Section
Multi select fields in Field Management and hide/show functionality
Searching Criteria should be on String based, not on Program name based
More control to developer on Munchkin functionality

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business
Other

More leads subscribe to products
More success leads
Product announcement

Alternatives Considered

Eloqua, Paradot and Silverpop

Marketo has the best user interface which makes it very simple and powerful. The documentation is very well explained and any new person can read it and use Marketo. Marketo has very rich functionality.

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

The engagement program is the best feature which I like most in Marketo. It helps me to set the number of emails and logic in one single program. The Smart campaign always helps me create the reporting which is not possible from the analytics section reports.
The Revenue Explorer always provides a report on the complete database and does not just work on the workspace level.

Users and Roles

20 - Development

Support Headcount Required

25 - Reasoning Skill so the developer can come up with best approach for execution.
MA concepts
HTML
Javascript
Marketo
Advanced Skill set: API knowledge

Business Processes Supported

Marketo integration with other tools. Eg. Sitecore, Drupal
Lead Behavior and lead ranking on the company website
Engagment Program with different Stages on basis of Lead behaviour

Future Planned Uses

Calculated Items
Better Documentation with images and Scenario

Likelihood to Renew

10

Till now, Marketo is the best tool which I have used to achieve MA.

Other Software Used

Oracle Eloqua, Lyris HQ, Salesforce.com

Return on Investment

Creating More user friendly LP so we have engage the lead more with our page.
List subscription is still not better

Products Replaced

Yes - Silverpop

Key Differentiators

Product Features
Product Usability
Product Reputation
Existing Relationship with the Vendor

Easy to integrate with third party software

Evaluation Lessons Learned

Very happy with Marketo and not even thinking to change it.

Implementation Rating

8

Marketo documentation is very well explained and specially the Community so we never faced any hurdle to implementation of any insights.

Implementation Details / Implementation Partner

Vendor implemented
Implemented in-house

Implementation Phases

Yes - Workspace & Lead Partition
Templates
Segments

Change Management Lessons

Change management was a small part of the implementation and was well-handled

Implementation Issues

Decision on Fields and Sync
Decision on Lead partition
Tags

Training Types Used

Online training
Self-taught

In-Person Training

Online Training

7

They have explained the basic only. But if a new person will face issue he has to move to community to get better clarification.

Ease of Adobe Marketo Engage Training

Basic training is must.

Support Rating

8

Support team always responds quickly with the best solution. They always provide best approach and helps to resolve the issue.

Adobe Marketo Engage Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response	None

Exceptional Examples of Adobe Marketo Engage Support

I have many experiences with Marketo support team. In one of the case, I was looking for SFDC campaign ID which were used in Marketo program but there is no such search process in Marketo which provides this information directly. Marketo supports teams always helps me in such scenario. Also, in one of the case, we required to create special RE report and we weren't have all the correct cost criteria setup. Marketo supports me helped me to create the same scenario in local sandbox and even created the sample demo report for us.

Usability

9

Marketo is the most easiest tool that I have worked on till now. The documentation is self explanatory. Community is the one of the best. Millions of intelligent people will provide you the best solution.