Marketo - the future of Marketing Automation
Updated June 13, 2017

Marketo - the future of Marketing Automation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Calendar

Overall Satisfaction with Marketo

We are using almost each functionality supported by Marketo starting from templates to RE, email campaign, engagement, and web hooks. Marketo has really helped to generate leads in a very short span of time even [when] running a few campaigns. We have received s number of subscribers. Automatic sync with Salesforce helps the region owner to pick the success leads and get connected with them and change them to a contact.
  • Automatic Engagement reporting and Email program reporting.
  • Smart Campaign. Like Engine of Marketo
  • Marketing Calendar
  • Marketo Community( Always available for help)
  • Program cost analysis
  • Advance RE reports
  • Marketo API
  • Marketo Analytics Section
  • Multi select fields in Field Management and hide/show functionality
  • Searching Criteria should be on String based, not on Program name based
  • More control to developer on Munchkin functionality
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
More leads subscribe to products
More success leads
Product announcement
  • Eloqua, Paradot and Silverpop
Marketo has the best user interface which makes it very simple and powerful. The documentation is very well explained and any new person can read it and use Marketo. Marketo has very rich functionality.
The engagement program is the best feature which I like most in Marketo. It helps me to set the number of emails and logic in one single program. The Smart campaign always helps me create the reporting which is not possible from the analytics section reports.
The Revenue Explorer always provides a report on the complete database and does not just work on the workspace level.

Marketo Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
7
Dashboards
10
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

Using Marketo

20 - Development
25 - Reasoning Skill so the developer can come up with best approach for execution.
MA concepts
HTML
Javascript
Marketo
Advanced Skill set: API knowledge
  • Marketo integration with other tools. Eg. Sitecore, Drupal
  • Lead Behavior and lead ranking on the company website
  • Engagment Program with different Stages on basis of Lead behaviour
  • Calculated Items
  • Better Documentation with images and Scenario
Till now, Marketo is the best tool which I have used to achieve MA.
  • Creating More user friendly LP so we have engage the lead more with our page.
  • List subscription is still not better

Evaluating Marketo and Competitors

Yes - Silverpop
  • Product Features
  • Product Usability
  • Product Reputation
  • Existing Relationship with the Vendor
Easy to integrate with third party software
Very happy with Marketo and not even thinking to change it.

Marketo Implementation

Marketo documentation is very well explained and specially the Community so we never faced any hurdle to implementation of any insights.
  • Vendor implemented
  • Implemented in-house
Yes - Workspace & Lead Partition
Templates
Segments
Change management was a small part of the implementation and was well-handled
  • Decision on Fields and Sync
  • Decision on Lead partition
  • Tags

Marketo Training

  • Online training
  • Self-taught
They have explained the basic only. But if a new person will face issue he has to move to community to get better clarification.
Basic training is must.

Marketo Support

Support team always responds quickly with the best solution. They always provide best approach and helps to resolve the issue.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
None
I have many experiences with Marketo support team. In one of the case, I was looking for SFDC campaign ID which were used in Marketo program but there is no such search process in Marketo which provides this information directly. Marketo supports teams always helps me in such scenario. Also, in one of the case, we required to create special RE report and we weren't have all the correct cost criteria setup. Marketo supports me helped me to create the same scenario in local sandbox and even created the sample demo report for us.

Using Marketo

Marketo is the most easiest tool that I have worked on till now. The documentation is self explanatory. Community is the one of the best. Millions of intelligent people will provide you the best solution.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Convenient
Feel confident using
None
  • Smart Campaigns
  • Email Programs
  • List/Smart List
  • Analytics section
  • Search on content based
  • Select Multi fields
  • External Css specially for Form

Marketo Reliability

Integrating Marketo

Marketo has made the integration pretty easy. They have explained everything in the documentation.
Integration is pretty easy in Marketo
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • AppExchange or similar marketplace
Video demo on integration should be available.