Marketo Review from a Beginner
November 14, 2017

Marketo Review from a Beginner

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by my department. We use it for lead acquisition and our nurture streams. We are expanding it to other departments as we start to integrate reporting with Marketo. Our development team and business operations team is slowly becoming familiar with the software and has the hope to use it daily.
  • Lead Scoring
  • Nurture Streams
  • Email Templates
  • Slow turnaround on case tickets
  • Importing issues
  • Errors with Marketo service interruptions
  • Quadruple sending emails
  • Customer Service
  • Lead Management
The goal with Marketo is to nurture our current newsletter subscribers to subscribe to our pharmaceuticals. We do this by creating lead scoring reports and this has been easily accomplished through Marketo's reporting and admin work.
I have not used any other products like Marketo.
It is well suited because of its capabilities and its automation. It isn't well suited if you are looking for flawless communications every single time. We've had issues in the past where it triple fires emails on the backend.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated