Item: Adobe Marketo Engage
Rating: 8
Author: Micheline Farah

Use Cases and Deployment Scope

We use Marketo for our internal marketing as well as consult with other companies through new implementations or optimizations of their Marketo platform.

Pros and Cons

Easy to use for marketing managers
Seamless Marketo and SFDC integration
Revenue model allows you to track each stage of the buyer journey and identify any leaky pipes

Management level reporting
Improve data processing to support larger enterprises and volumes
Improve use of data cards and ability to filter on data collected

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Increase revenue generated or influenced by marketing.

Alternatives Considered

Oracle Eloqua

Marketo is much easier to use and provides a great revenue model which allows marketers to track leads through the entire buyer journey beyond MQL.

Number of Contacts (List Size)

Less than 10,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Marketo is well suited for small and medium size businesses looking to transform their marketing efforts to generate revenue. It is less suited for organizations that are just looking to use it as an email platform or for larger enterprises with high volume of data and daily transactions which will be challenged by Marketo's processing time.

Marketo is built for Marketers

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings