Marketo is built for Marketers
November 16, 2017

Marketo is built for Marketers

Micheline Farah | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo for our internal marketing as well as consult with other companies through new implementations or optimizations of their Marketo platform.

Pros

  • Easy to use for marketing managers
  • Seamless Marketo and SFDC integration
  • Revenue model allows you to track each stage of the buyer journey and identify any leaky pipes

Cons

  • Management level reporting
  • Improve data processing to support larger enterprises and volumes
  • Improve use of data cards and ability to filter on data collected
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Increase revenue generated or influenced by marketing.
Marketo is much easier to use and provides a great revenue model which allows marketers to track leads through the entire buyer journey beyond MQL.
Less than 10,000
B2B
Marketo is well suited for small and medium size businesses looking to transform their marketing efforts to generate revenue. It is less suited for organizations that are just looking to use it as an email platform or for larger enterprises with high volume of data and daily transactions which will be challenged by Marketo's processing time.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
9
Dynamic content
5
Ability to test dynamic content
6
Landing pages
9
A/B testing
7
Mobile optimization
6
Email deliverability reporting
6
List management
7
Triggered drip sequences
8
6.5
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
8
7.0
Event/webinar marketing
7
3.0
Social sharing and campaigns
3
Social profile integration
3
5.3
Dashboards
5
Standard reports
5
Custom reports
6
7.0
API
6
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8

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