Customization and Branding makes Marketo stand above the rest
January 09, 2018
Customization and Branding makes Marketo stand above the rest
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Search Engine Optimization
Overall Satisfaction with Marketo
Marketo is used across the marketing department. My team uses it mostly to sync with campaigns from salesforce, catch leads, store images, and create landing pages and emails. I'm sure other departments are using it for other things, but that's what I primarily use it for. It helps automate a lot of things - I can schedule email sends to certain lists and not have to think about it. I also can schedule reminder emails and confirmation emails that send automatically. It also lets me use third parties to get registrants and syncs with other software. I love it.
- Marketo makes creating emails really easy. I don't have to hard-code them (but I can if I want to) and I can brand them and send them out as if I were sending it and not Marketo. Because of all the images and files that Marketo can store, I can use any image I want to in my emails. I use our logo as well as speaker photos to really enhance our emails and make them look professional.
- Campaigns are easy to create, and it's fairly easy to set up complex logic on the campaigns.
- Easy to create landing pages. You don't have to hard code anything and it's also nice because you can brand the page, customize the URL, and connect it to other software. I connect mine to ON24 so that when people register on Marketo, it shows up in ON24.
- Marketo has had a few issues since I've used it. Sometimes emails don't go out.
- It can be easy to miss a step on campaign logic and have the entire thing not work. A lot of that is due to human error, but it's easy to miss things.
- I honestly don't have much more bad to say about Marketo. I haven't had many issues with it.
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
For me, personally, I am using marketo to upsell and expand current licenses. We want to drive customer growth using Marketo. We use Marketo emails and campaigns to drive registration for our customer webinars, where we try to show customers why expanding into different departments would be good for them, or why using more of our products would make business sense. Marketo makes sending these emails and setting up these campaigns easy.
I personally have only used Marketo. I believe we selected Marketo because it's an industry leader and fits the needs of our company the best. Plus we can have lots of users. Another reason we selected Marketo is because it's fairly intuitive. I was thrown into the deep end and had to learn how to do most of what I do myself- but Marketo makes it easy.
100,000 to 250,000