B2B Product Lifecycle
May 01, 2018

B2B Product Lifecycle

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo to collect additional intelligence on on our customers post-registration and as a way to attribute self-service marketing programs to account-led launches.
  • Lead information collection and organization
  • Triggered communications
  • Flexible Integration options
  • UI
  • Reporting
  • Support
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Launched devices
Cost and previous business success
Lifecycle management

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated