Marketing Analyst's Marketo Review
May 02, 2018

Marketing Analyst's Marketo Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

It is being used by the marketing department for lead gen activities.

Pros

  • Email campaigns - creating content such as emails, forms and landing pages
  • Nurture campaigns
  • Being able to simplify the process of forms and having a global approach to campaigns

Cons

  • html version in emails - I always have to close my current version and open the same email to edit the html.
  • The reporting capability. It is in the beginner stages and does not allow us to do advanced reporting.. hopefully Marketo Sky will be an easier approach
  • Customer Service
  • Lead Management
  • Prospecting / New Business
250,000 to 1 million
B2B
It is [suited] for lead generation activities. Being able to create campaigns with limited to zero coding experience is really nice. The ability to learn the tool is fairly quick and easy. It needs UX updating to make the tool work much faster. It was addressed by Marketo Sky so I am looking forward to trying out the UX that I saw in the product session.

Adobe Marketo Engage Feature Ratings

5.1
WYSIWYG email editor
6
Dynamic content
4
Ability to test dynamic content
4
Landing pages
6
A/B testing
3
Mobile optimization
1
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
6.0
Custom reports
6
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9

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