My Marketo Review
May 02, 2018

My Marketo Review

Katherine (Chen) Scarpellini | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Overall Satisfaction with Marketo

- Used by the demand gen team
- Used for email marketing, automation, nurtures, tracking performance

Pros

  • powerful, customizable automation flows
  • email creation and editing is easy

Cons

  • user interface could be improved for new users
  • slow load times when previewing lists
  • software bugs in auto-saving - sometimes the platform erases all things recently saved in email
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Create net new prospects
Re-engage existing prospects with nurture campaigns
Retain customers and expand in strategic accounts
Marketo was already implemented when I joined this company. I used Pardot briefly at my last company. Pardot is probably more user-friendly in some ways, but also not as powerful as Marketo.
100,000 to 250,000
B2B
Well-suited for email marketing and automation
Would love to see process flow diagrams of engagement programs like Pardot

Adobe Marketo Engage Feature Ratings

5.9
WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
4
A/B testing
4
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
6
5.7
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
5
6.0
Event/webinar marketing
6
Social Media Marketing ()
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
5.5
API
5
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
6

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage