Love Marketo, can't wait for the new product release.
May 02, 2018
Love Marketo, can't wait for the new product release.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
We use Marketo in the marketing team only. However, it is synchronized with Salesforce so sales can use the data for their campaigns (and they use ToutApp) and the C-Suite can get data for their reports.
It allows engagements between marketing and sales. Sales can use the data to target specific personae in an industry or a target account thanks to our ABM efforts. They know who's engaged with us and who's ready to be contacted. Thanks to the specific information, they are not efficient on "spot on" the needs of the people they talk to.
The data we harvest demonstrates how we participate in the pipeline, which is crucial for the department (for headcount, budget, etc.).
It allows engagements between marketing and sales. Sales can use the data to target specific personae in an industry or a target account thanks to our ABM efforts. They know who's engaged with us and who's ready to be contacted. Thanks to the specific information, they are not efficient on "spot on" the needs of the people they talk to.
The data we harvest demonstrates how we participate in the pipeline, which is crucial for the department (for headcount, budget, etc.).
- We can create customised templates that serve our exact needs. We save a lot of time, compared to if we had to start each program from scratch.
- Dynamic content is a good start before going with a full content AI. We can customise the content according to our customised segments and engage more with our audiences.
- Endless segmentation: industries, personae, emailable, etc. We can ready categorise our database as we need.
- Reporting (although with the new MPI, it should get better).
- Speed.
- Overall view of all scheduled campaigns (list or calendar).
- Notification message when errors on synchronisation with GTW.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
All of the above examples.
250,000 to 1 million