Marketo is a great and exciting tool
May 01, 2018

Marketo is a great and exciting tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Lead Management Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used primarily by Marketing team. We utilize it to run the email campaigns, webinars, live events and much more.

Pros

  • Smart Campaign that allows us to set the workflow is robust
  • Smooth integration with Salesforce

Cons

  • Reverse IP Lookup accuracy
  • Engagement program needs to have more flexibility.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
To increase sales both in acquisition and expansion. To build the database of potential buyers.
25,000 to 100,000
B2B
I’d recommend it to well-established SME or binger ones. I was once asked the better ways to handle the email campaigns and other channels but I wasn’t able to recommend Marketo because it was a way small company that uses soho.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
7
Landing pages
8
A/B testing
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.0
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.0
Customizability
7
Integration with Salesforce.com
9

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