Happy Marketo User
May 01, 2018

Happy Marketo User

Jim Berkman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

cPacket Networks used Marketo as our email campaign platform for sending emails, tracking customer engagement with our content, and providing customer metrics.

Pros

  • Marketo is a powerful platform for email campaign marketing
  • Marketo tracked customer engagement through lead scoring very well
  • Marketo allowed us to do customer lead scoring

Cons

  • The platform took a lot of setup before it was functional
  • The WYSIWYG email builder was underpowered, requiring you to have HTML coding skills
  • I needed a dedicated staff resource for using the platform
  • Product Launches
  • Upsell
  • Prospecting / New Business
We were using Marketo to achieve better and automated lead conversion. This was primarily for new customers, but also used for tracking engagement with content with existing customers.
Marketo was the more powerful platform, when we compared it to these competitors. It also seemed to have better integration with other platforms.
25,000 to 100,000
B2B
Marketo is well suited for enterprise organizations that need deep engagement with their customers. But may not be the best choice for very small teams.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
3
Dynamic content
6
Ability to test dynamic content
7
Landing pages
9
A/B testing
3
Mobile optimization
7
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
9
8.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
8
8.0
Calendaring
Not Rated
Event/webinar marketing
8
7.0
Social sharing and campaigns
8
Social profile integration
6
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.0
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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