Item: Adobe Marketo Engage
Rating: 9
Author: Bryan Epstein

Use Cases and Deployment Scope

We have just started our journey into marketing automation with Marketo. However, we are very impressed with the level of expertise and innovation across the platform and willingness to experiment and expand upon new technologies. We will be using Marketo for our organization as a whole since we did not have any types of engagement programs in our current ESP.

Pros and Cons

It is very easy to use and intuitive as to how to make things happen.
They are innovating and always looking to add on new features.
They listen to their customers. In working with their community, they add on new features that are highly voted.

This is in process, but the UX could have used an update while we were in the negotiation process.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

We are looking to grow new business, retain current clients and reach net new customers.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is well suited for environments where you need to utilize marketing automation at scale. For a company with a lot of divisions and newsletters, we found it to be the best option to build out at scale. They have a wide scope of products across digital marketing and are able to key you into partners that would be a benefit to expand upon your current uses.

Great Platform for B2B

Software Version

Modules Used

Overall Satisfaction with Marketo