Marketo Client Review
May 01, 2018

Marketo Client Review

Jeffrey Levison | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketing is primary user of Marketo today. The platform is being used as an email Lead Nurturing tool to unsold leads, along with some ad-hoc projects.

Pros

  • Allowing leads to flow to the proper campaigns dependent on engagement

Cons

  • Data and analysis takes too long and is too convoluted for us to make quick changes within our strategies.
  • The ability to display content that the lead is most interested in is a struggle.
Marketo offers the ability to merge strategies with other channels, and can deploy on larger scale lead size that we utilize.
Great for batch and blast efforts, or automated large scale deployments. We struggle with utilizing Marketo through an engagement based deployment platform.

Comments

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