Marketo perspective
May 01, 2018

Marketo perspective

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

We are using it for marketing automation: email sends, lead capture.

Pros

  • Landing page editor
  • Email editor 2.0 is particular well done, providing great modularity
  • Great integrations with third-party tools

Cons

  • Too many clicks to perform certain basic actions
  • RTP integration with Google Analytics seems to be quirky and hard to confirm it is setup correctly.
  • Landing page editor: when a feature is toggled off, it should not include the content to begin with, versus hiding via CSS.
Compared to these two, Marketo is much more usable.
Email and marketing automation is its strong suit. There is a lot of promise on the RTP side, but it doesn't seem like there has been any improvement since it was acquired and integrated. Feels a little bolted on and the segmentation and prioritization controls could be better explained in the UI.

Comments

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