Overall Satisfaction with Marketo
We use Marketo for everything but website hosting. I may be a bit biased because I used Hubspot at my previous job. From what I've heard from several Marketers Marketo is much more powerful, much more customizable. But I will say the UI is not as easy. There are much fewer built-in tours/guides/prompts, it's harder to find things, etc. But I know they're rolling out several new updates, so it looks like the UI will get better.
- Powerful
- Customizable
- Integrations
- Less user-friendly
- Outdated UI
- Harder to learn
I know the big reason my team selected Marketo was the open AI, how powerful it is, how well it integrates, and that it's highly customizable (unlike Hubspot, etc.)