Pro-Marketo
May 01, 2018

Pro-Marketo

Alyssa Catlin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by our marketing operations team. We build and manage all Marketo campaigns centrally within our team.

Pros

  • Revenue cycle model for lead lifecycle
  • Ease of use of filters and triggers
  • Being able to create templates and use tokens

Cons

  • User experience is outdated
  • RCE needs improvement, has limitations
  • Occasional bugs/issues
I haven’t used any of Marketo’s competitors
It is well suited for tracking lead lifecycle/MQLs, tracking FT and MT opportunities, automated email campaigns.

Comments

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