The Smart Choice for Marketing Automation
May 02, 2018

The Smart Choice for Marketing Automation

Kevin Poust | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo is used to collect data from all our marketing sources, score leads and provide more qualified leads to sales.

Pros

  • Marketo is flexible enough to handle our complex business structure.
  • Easy to roll out marketing automation globally.
  • Handles large lead databases.

Cons

  • Doesn’t work well with custom CRM configurations.
  • New features seem to take a long time to develop.
  • Sometimes experience loading speed issues when using the interface.
Marketo is well suited for businesses that need the ability to customize marketing automation for business needs. It may be overly complex for businesses that don’t need that level of flexibility.

Evaluating Adobe Marketo Engage and Competitors

Marketo was the only product that had the flexibility we need for our structure. Some of the other products did certain aspects well but not as well as Marketo. It had everything we were looking for in one tool.

Comments

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